July 2026

When Zopa relocated its headquarters to Canary Wharf, we saw an opportunity to do more than announce a new office.

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Instead of a standard "We've Moved" campaign, we created a series of playful, location-specific posters that welcomed Zopa to the neighbourhood while introducing the brand to thousands of commuters and local workers.

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By tapping into familiar moment – from borrowing sugar from your neighbours to searching for a decent coffee – we turned a practical office move into a campaign people wanted to stop and read.

 

The work appeared across premium out-of-home sites around Canary Wharf, helping build awareness of Zopa in the heart of the UK's financial district.

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This time, the objective wasn't direct response. It was simply to make Zopa feel like it belonged in its new home. By using location-specific humour rather than product messaging, the campaign created familiarity and gave people a reason to notice the brand.

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My role

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• Creative concept

• Copy

• Campaign development

• Creative direction alongside GAIN

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The work​​

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