I've been a writer and Creative Director since 2010. 

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In that time, I've created verbal identities for some of the world's biggest companies, led digital transformation projects, written prime-time TV ads, managed talented teams and been at the forefront of huge rebrands. And a whole lot more besides. 

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In a nutshell, I've seen and done quite a bit. 

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But everything starts and ends with my passion for storytelling. The big idea. Creating the thing that inspires people to take action – and believe in the impossible.

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Since 2020, I've been a senior creative leader at Dojo – one of Europe's fastest-growing fintechs. First as Head of Copy and now as Creative Principal, where I help join the dots between product truths and audience engagement through compelling storytelling and strategic, conceptual creative thinking.

 

Get in touch if you'd like help telling your story.