I build brands, shape stories and make content work harder for businesses.

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I've been doing some combination of those things for 15 years, working with everyone from global household names to ambitious startups and fast-growing fintechs.

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Along the way, I've helped businesses find their voice, developed propositions and brand identities, built and led creative teams, and turned complicated subjects into ideas people actually care about.

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More recently, I've been working with Zopa across brand, content and customer experience, following four years at Dojo as Head of Copy and Creative Principal. Both have given me a front-row seat to the challenges of building distinctive brands in competitive, highly regulated markets.

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I started out as a writer, and I still believe a good story can change how people think, feel and act. But I've also learned that the best brand and content work doesn't just win attention. It helps businesses move forward.

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If that sounds like something you could use, let's talk.