Dojo vision film

Dojo is a business on a mission to empower the Experience Economy – but nothing happens without a vision of what success looks like. 

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So, in the summer of 2023, a team of key thought leaders, stakeholders, and creators from across the business came together for seven days of workshops to help define the future of our product offering. 

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The team considered what the world would look like in three years and the part Dojo would play in it – both in the lives of consumers and businesses. Nothing was off the table. Ambition was paramount. And after days of deliberation, questioning and critique, we arrived at a vision that we know will change the game for the people we serve. 

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As Creative Director, it was my job to take our new vision and transform it into an impactful, engaging film – one that would galvanise the entire organisation – and help set the path for future success.

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Here's the result: